Brunswick Records - THe Soul of the 60s and 70s
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Despite the success Wilson was enjoying on the Brunswick label, Tarnopol was dissatisfied with the level of promotion, publicity and support Decca was providing Wilson.By all accounts, Tarnopol was in a constant state of war with the Decca executives to get Wilson the same kind of promotional budgets as Decca's white recording artists. Another sore point for Tarnopol was the amount of initial pressings Decca would allocate for distribution on new singles. Tarnopol argued that they were losing sales, due to the delay in getting enough records to retailers once the single began breaking on radio.

In Tarnopol's words, "Decca was a backward company that had little understanding of R&B promotion and the importance of speed in getting each record to market." One such incident was resolved when Tarnopol agreed to personally guarantee the pressing costs of one quarter of a million records to be manufactured by Decca for the release of "THAT'S WHY (I LOVE YOU SO)". Sure enough, the record went gold, but the rift between Tarnopol and Decca continued to expand.

By mid 1960, Tarnopol sought the freedom and independence of running his own record company. Since he was doing the majority of the promotion work and even taking part of the risk for Decca, Tarnopol planned on forming his own company and eventually bringing Wilson along, once his contract expired with Decca a few years later.

Convinced that Tarnopol was halfway out the door, with Wilson right behind him, Decca decided to bring Tarnopol in as Executive Vice President of a newly formed BRUNSWICK RECORD CORPORATION and assigned half of this new company's stock to a production company owned by Tarnopol and Wilson.

Lavern BakerOver the next few years, artists such as Isaac Hayes, Linda Hopkins, Lavern Baker, Big Maybelle and Little Richard all came to Brunswick to record, but it was Wilson who Tarnopol gave 90% of his time and attention to.

If they weren't recording at Manhattan's Bell Sound studio with Decca staff arranger, Dick Jacobs, they were out on the road. Up to this point it was the live performances that made up for the few pennies they had been earning per record from artist and publisher royalties. Even with a string of hits, the earnings never amounted to a fraction of what was earned out on tour. However, hit records had a direct effect on what promoters were willing to pay performers.

In the early morning hours of February 15th 1961, everything almost came to a sudden end when Jackie Wilson and future wife Harlean Harris were returning to their Manhattan apartment after a night on the town. While entering the lobby, Wilson was confronted by a woman named Juanita Jones. Armed with a pistol, Jones shot Wilson two times, sending him to the hospital where he lost one kidney and nearly his life. It turned out that Jones had been romantically involved with Wilson, who at the time was going out with Harlean Harris, while still married to his wife Freda back in Detroit. Concerned that such a scandal would destroy Wilson's career, Tarnopol persuaded the New York detectives and press that Wilson was shot while trying to prevent a distraught fan from committing suicide.

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L-R: Jackie Wilson, Harry Goodman, Gene Goodman, Dick Jacobs and Nat Tarnopol




Little Richard - Try some of mine

 

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BRUNSWICK RECORD CORPORATION
2 WILLIAM STREET
SUITE 201
WHITE PLAINS N.Y. 10601
T. 914 328 2500
F. 914 328 2555
 

The Soul of the 60s and 70s

Brunswick Records - The soul of the 60s and 70s Brunswick Records - The soul of the 60s and 70s Brunswick Records - The soul of the 60s and 70s
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